My Story
My Story



Who I am?
Who I am?
I'm a 20 y.o. designer studying International Business Management at Universitas Ciputra.
But design taught me something: "You can't create in a vacuum."
So, I explore everything… Architecture shows me how space shapes behavior. Furniture teaches me that function and beauty aren't enemies. Culture and history reveal why people love what they love. Business? It's just design at scale.
I'm a 20 y.o. designer studying International Business Management at Universitas Ciputra.
But design taught me something: "You can't create in a vacuum."
So, I explore everything… Architecture shows me how space shapes behavior. Furniture teaches me that function and beauty aren't enemies. Culture and history reveal why people love what they love. Business? It's just design at scale.
I'm a 20 y.o. designer studying International Business Management at Universitas Ciputra.
But design taught me something: "You can't create in a vacuum."
So, I explore everything… Architecture shows me how space shapes behavior. Furniture teaches me that function and beauty aren't enemies. Culture and history reveal why people love what they love. Business? It's just design at scale.
What I do
What I do
I collect insights like others collect stamps…
The way temples guide your eyes upward. The reason Danish chairs feel like home. How traditional markets create order from chaos. Why some apps feel like conversations and others feel like forms.
Every project I touch carries these lessons.
I don't just design interfaces or products or strategies. I design connections between what people need and what they don't know they're looking for yet.
That's what happens when you study the world, the world shows you how to build for it.
I collect insights like others collect stamps…
The way temples guide your eyes upward. The reason Danish chairs feel like home. How traditional markets create order from chaos. Why some apps feel like conversations and others feel like forms.
Every project I touch carries these lessons.
I don't just design interfaces or products or strategies. I design connections between what people need and what they don't know they're looking for yet.
That's what happens when you study the world, the world shows you how to build for it.
I collect insights like others collect stamps…
The way temples guide your eyes upward. The reason Danish chairs feel like home. How traditional markets create order from chaos. Why some apps feel like conversations and others feel like forms.
Every project I touch carries these lessons.
I don't just design interfaces or products or strategies. I design connections between what people need and what they don't know they're looking for yet.
That's what happens when you study the world, the world shows you how to build for it.